OEM Strategy • Marketplace Innovation • Dealer Acceleration
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Readiness for the Next Era of Automotive Retail
Transforming the Future of Automotive Retail
Transforming the Future of Automotive Retail
DriveSights helps OEMs, marketplaces, and automotive retail partners navigate the next evolution of car buying — where digital retail, marketplace platforms, and dealership operations converge into one unified ecosystem.
As automotive retail enters the Amazon era, success will depend on bridging the gap between:
OEM strategy
Marketplace workflows
Aligning and accelerating dealer performance
Delivering customer experience expectations
DriveSights provides the insight, frameworks and in-dealership training needed to make that alignment possible.
DriveSights provides the insight, frameworks and in-dealership training needed to make that alignment possible.
The Shift Begins
The Shift Begins
Amazon’s entry into CPO automotive retail through its partnership with Ford and Hyundai marks a foundational change in how vehicles will be marketed, purchased, and delivered.
Marketplace automotive retail is not just a new category — it is a new operating system.
DriveSights focuses on the models, workflows, and standards necessary to scale marketplace vehicle retail in a way that works for Amazon, Marketplaces, OEMs, and dealer networks.
The Marketplace
The Marketplace
To scale automotive retail on a marketplace platform, Amazon and OEMs must integrate:
Consistent merchandising
Standardized workflows
Transparent CX
Dealer operational alignment
Delivery and paperwork expectations
CPO integrity
Market-ready digital retail models
DriveSights focuses on defining the playbook that makes this ecosystem work.
Dealer Acceleration
On-boarding, training education
Workflow standardization
Response-time expectations
Lead handling models
Delivery experience
Dealer readiness scoring
Webinars, playbooks, and guided enrollment
Training for Internet/BDC teams
Amazon workflow maps (lead → sale → delivery)
Customer Experience
OEM → Marketplace → Dealer journey
CX expectations alignment
Communication scripts
Transparency frameworks
Pickup/delivery guidelines
OEM Dealer Integration
Program design
Compliance
Reporting loops
Dealer standards
Dealer readiness scoring
KPI's and performance metrics
Customer Journey
Retail UX
Funnel optimization
Product positioning
OEM→Marketplace →Dealer Integration
About Michael Jennings
About Michael Jennings
Automotive retail and digital commerce executive with leadership experience across Ford Motor Company, Trader Interactive, and Wipro Technologies and OEM partnerships spanning Ford, GM, Nissan, and Stellantis.
Founder of DriveSights — focused on the intersection of digital retail, marketplace strategy, and dealership operations.
Areas of expertise include:
OEM strategy
Automotive digital retail
Marketplace enablement
Dealer operations
Customer experience design
Contact
Contact
If you're exploring marketplace-based automotive retail, digital transformation, or OEM/deale alignment, let’s connect.
📩 Email: mikejennings5@gmail.com
🔗 LinkedIn: https://www.linkedin.com/in/mike-jennings-1409432/
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